Marketing & Promotion Services to Grow Your Book’s Reach

Publishing your book is only the first step getting it noticed is what turns it into a success. At Synsto, our marketing and promotion services are built to help authors connect with readers, build visibility, and increase sales. Whether you're launching your debut novel or reviving a backlist title, we provide strategies and tools to elevate your presence in the market.

Book marketing requires more than just a social media post. It demands a coordinated, author-aligned approach that considers your goals, audience, and publishing path. We blend creative content with platform expertise to create campaigns that feel organic, intentional, and impactful.

Smart Strategies. Real Results.

We understand that every book is different. Our team crafts tailored marketing and promotion plans that align with your genre, message, and target audience. We don’t chase trends we build long-term reader relationships through relevant storytelling and consistent engagement.

From strategic content calendars to launch sequences, we guide you through every phase of your book’s public journey.

What’s Included in Our Book Marketing & Promotion Service

Pre-Launch Marketing:

• Audience identification and reader persona mapping
• Book positioning and value proposition refinement
• Pre-launch buzz creation (cover reveals, teasers, ARCs)
• Book metadata optimization for discovery

Launch Campaigns:

• Custom book launch strategy (timelines, priorities, assets)
• Social media rollouts (Instagram, Twitter/X, LinkedIn, etc.)
• Newsletter promotion (Mailchimp, Substack, ConvertKit)
• Author interview coordination or templates

Ongoing Promotion:

• Content calendars for 30/60/90-day cycles
• Reader community engagement ideas
• Reels, short-form video, and author-branded assets
• Amazon and Goodreads listing enhancement
• Creative repurposing of reviews, blurbs, and quotes

Digital Tools & Platform Support

We help you leverage key digital channels where your readers already spend their time. Our support includes creating visually branded templates and formats so you can stay consistent and organized with minimal effort.

• Social media content templates (posts, stories, reels)
• Email newsletter design and content strategy
• Hashtag research and trend integration
• Marketing graphics for launch and post-launch phases
• Campaign scheduling and optimization tips

Marketing That Matches Your Voice

Promotion doesn’t have to feel uncomfortable or unnatural. We believe in marketing that matches your author voice and feels authentic to your audience. Whether you're introverted, outgoing, poetic, or practical we adapt strategies to highlight your strengths, not change your style.

You’ll never be told to “go viral.” Instead, you’ll be equipped with a sustainable, repeatable approach that serves your book’s long-term visibility.

Perfect for Every Stage of the Author Journey

• First-time authors building a platform from scratch
• Mid-list writers refreshing visibility between releases
• Series authors launching new installments
• Nonfiction authors promoting events, talks, or workshops

No matter your starting point, we help you build momentum and reach the right readers, at the right time, with the right message.

Ready to Promote Your Book With Purpose?

When your story is ready for readers, the world should be ready to receive it. With tailored marketing and promotion support, your book can stand out in a crowded marketplace and stay relevant beyond launch day.

Start your marketing and promotion journey today with a plan designed around your goals, your readers, and your writing voice.